Yesterday — #MartechDay, yay! — we launched the world 2022 advertising and marketing technologies landscape, after taking a 12 months off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we truly designed it thoroughly interactive at martechmap.com, exactly where you can lookup, filter, zoom, and far more. It’s really wild.
But irrespective of its mind-boggling scale, the martech landscape has usually been a sidebar to the serious story of how engineering is transforming advertising and marketing. The genuinely neat stuff for me is how entrepreneurs leverage these equipment with technique, expertise, and creativity to reach amazing outcomes for their corporations and their buyers.
This is why The Stackies: Internet marketing Tech Stack Awards are my favorite group celebration in the martech business. Just about every 12 months, entrepreneurs enter by sharing a single slide that illustrates their martech stack. They generally shout-out to the specific products and solutions they use. But the greatest kinds categorical how they feel about their stack conceptually. How does it in good shape into their organizational functioning process? How does it help their customer journey?
Collectively, they give us some perception into how martech is becoming applied.
And, since it is also a fun awards application, lots of design their stack slides with a little extra pizzazz. Not automatically suitable to the stack’s mission, but entertaining to check out.
This year, 32 businesses despatched in stack illustrations. You can see all of them in the cost-free Condition of Martech 2022 report we produced yesterday — The Stackies commence on page 31. (And if you want to check out the ones from previous yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per competent entry to a non-gain. In the past, we’ve donated to organizations that promote diversity and inclusion in martech. This year, offered the awful condition in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Just about every yr, we also pick five “winners” for the awards. I set winners in rates mainly because, while the types we pick out are amazing examples of martech stacks that have brought some thing specially handy or innovative to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a whole wins from this outstanding corpus of serious-globe stack illustrations.
4 Winning Stacks from 2021, Updated for 2022
My gratitude is specifically huge for businesses who enter The Stackies a number of several years in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.
Four of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this year with up-to-date slides, and wow, they are severely brilliant. They entirely qualify as profitable entries again.
On the other hand, we preferred to distribute the really like a bit to contributors who did not just acquire past yr. So while we didn’t choose them as winners for 2022, they actually ought to have to be recognized as “standing winners” from last calendar year.
Here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to contribute to The Stackies! These kinds of a amazing way to guidance the broader martech community.
5 Martech Stacks from New Winners in 2022
Nonetheless, picking out five winners between all the remaining terrific entries was challenging. These are the kinds we picked, but I strongly motivate you to down load the complete established in the State of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to those corporations to allow them know you recognize their contributions.
Our 5 picks, in alphabetical order:
Yet again, a large, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so many excellent entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Test them all out.