January 29, 2023


Business leisure

Cedar Hong Kong launches new title for Taikoo Li Qiantan in Shanghai


Cedar Hong Kong has introduced the new magazine YŌU for Taikoo Li Qiantan in Shanghai, concentrating on regional millennial prospects with life style content material.

Manufactured in Simplified Chinese and English, YŌU is a WeChat journal and named right after a Chinese character that means exceptional, exceptional and superb. The magazine showcases a large selection of content material at Taikoo Li Qiantan, together with lifestyle methods, wellness methods and leisure facilities. The title of the journal also represents that it is produced for “you” as visitors are element of the community.

The title supports the start of Taikoo Li Qiantan in Shanghai, thanks to open in H2 2021. The inaugural issue of YŌU kicked-off the wellness dialogue with the “A Far better Way to Stay” go over tale, an interview with a 70-year-previous health influencer, and introduced “The Wellness Diary” column with community life coach Julia Zhu discussing the subject of inner joy.

“‘We’re thrilled to be the first retail sophisticated in Shanghai to start a WeChat magazine just before its opening. In building one thing specific that resonates with our manufacturer messaging, jointly with this sort of a specialist crew at Cedar (Hong Kong), we hope that YŌU will inspire our shoppers to ‘live well’ with us at Taikoo Li Qiantan,” reported Alan Lo, typical manager – portfolio, Taikoo Li Qiantan,

Adhering to a thriving tender in Oct 2019, Cedar Hong Kong was appointed by Shanghai Qianxiu Company, a joint-enterprise organization of Swire Attributes and Lujiazui Group, as its content companion for a new bilingual WeChat magazine.

Located in the Qiantan Intercontinental Business enterprise District in Pudong, Shanghai, Qiantan is billed as Shanghai’s latest wellness district, with Taikoo Li Qiantan as the coronary heart of urban dwelling. The WeChat magazine’s principal concentration is to embody the Taikoo Li Qiantan brand proposition to “reside perfectly with coronary heart”

“Defining the plan of wellness in China, specially when there is not but these a phrase in Chinese, is demanding, but equally – if not more –
satisfying. Our goal is for just about every concern to motivate our readers as they embark on their wellness journeys,” stated Emily Chu, editor of YŌU.