Chicago hotel, convention industries bet on partial comeback this summer

As sporting events welcome back fans and summer festivals come back, one of Chicago’s biggest economic engines is still shut down.

Chicago hotel, convention industries bet on partial comeback this summer

What to watch next

  • a person riding on the back of a truck: Chicago cop shot on West Side; 3rd officer wounded in a week

    Chicago cop shot on West Side; 3rd officer wounded in a week

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • Lengthy construction on central Joliet bridge frustrates residents

    Lengthy construction on central Joliet bridge frustrates residents

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a person sitting on a table: Willow House Chicago uses art therapy to help grieving families

    Willow House Chicago uses art therapy to help grieving families

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a plate of food on a table: Roz Varon's Weekender Report

    Roz Varon’s Weekender Report

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • Boy, 5, killed in Englewood crash after car jumps curb: CPD

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a box filled with different types of food: Portage Park woman provides essentials to neighbors with her Treasure Box Program

    Portage Park woman provides essentials to neighbors with her Treasure Box Program

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a woman smiling for the camera: Crystal Lake woman brings 'American Idol' host to tears with voice

    Crystal Lake woman brings ‘American Idol’ host to tears with voice

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a man standing next to a woman: Boy, 5, walking with family, killed in Englewood crash after car jumps curb, Chicago police say

    Boy, 5, walking with family, killed in Englewood crash after car jumps curb, Chicago police say

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • lorenzo marini sitting at a table in front of a computer: Brothers sacrifice future dreams to save Joliet restaurant from COVID shutdown

    Brothers sacrifice future dreams to save Joliet restaurant from COVID shutdown

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a man holding a sign posing for the camera: Lightfoot charts path forward 1 year after issuing citywide stay at home order

    Lightfoot charts path forward 1 year after issuing citywide stay at home order

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • Boy, 4, injured in shooting while driving in Washington Park: CPD

    Boy, 4, injured in shooting while driving in Washington Park: CPD

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a car parked on the side of a road: 1 killed, child and woman injured in East Garfield Park shooting: CPD

    1 killed, child and woman injured in East Garfield Park shooting: CPD

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a street sign at night: Chicago-henge is back, marking astronomical beginning of Spring

    Chicago-henge is back, marking astronomical beginning of Spring

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a person standing in front of a mirror posing for the camera: Mayor Lightfoot charts path forward after 1st year of pandemic

    Mayor Lightfoot charts path forward after 1st year of pandemic

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a group of people sitting at a table in a restaurant: Some South Side spots feel overlooked by Chicago Restaurant Week

    Some South Side spots feel overlooked by Chicago Restaurant Week

    ABC 7 Chicago Logo

    ABC 7 Chicago

  • a container that has a sign on the side of a building: A Portage Park resident is offering her neighbors free essentials with her Treasure Box Program

    A Portage Park resident is offering her neighbors free essentials with her Treasure Box Program

    ABC 7 Chicago Logo

    ABC 7 Chicago

UP NEXT

UP NEXT

Conventions and hotels are still struggling, but hope may be on the horizon. ABC 7 explains how the two industries are working together to rebuild.

Loading...

Load Error

“For me it was very devastating because I was thinking, ‘I didn’t do anything wrong, why was I fired?'” said Maria Ruiz.

Ruiz said she worked for nearly half her life as a hotel banquet server before she was unceremoniously laid off last October due to the pandemic.

“To be honest, sometimes I don’t sleep.’Cause (I’m) thinking, ‘what am I going to do next? When is this nightmare going to end?'” she said.

Ruiz, now living without health insurance and on dwindling savings, said she doesn’t know how much longer she and her family can hold on.

“I’m not paying my house. I’m afraid I might lose it, you know? My father who’s 83 years old lives with me along with my youngest son still in high school. And both of them depend on me,” she said.

Ruiz is one of thousands of hotel, convention and hospitality workers who have had their livelihoods stripped away because of pandemic lockdown and lack of business and leisure travel over the past year in the city.

“It’s just been devastating, I mean we all remember where we were when we realized that Covid was a big deal, that there was going to be a long-term impact,” said Michael Jacobson, President & CEO of the Illinois Hotel and Lodging Association. “That’s specifically the case for hoteliers Who remember where they were when they had to lay off tens of thousands of staff across the state.”

But through that pain, job experts and the Illinois Hotel and Lodging Association said with more people vaccinated, some of that business will bounce back in just a few months.

“We do know that the first segment of our industry to recover will be leisure travel. People have so much pent up demand and as they get vaccinated and feel safe to leave the house they want to get out and travel,” Jacobson said.

The same goes for the convention industry, according to Andy Challenger, SVP at job placement firm Challenger, Gray & Christmas.

“I think we’re seeing, as we just start to creep out of it, that people want to go back to their lives as normal,” Challenger said. “Some of these major expenses for companies, some of these huge events are very likely to continue.”

But for hotels to really come back, conventions need to come back here to McCormick Place and Chicago.

According to the hotel and lodging association, 50% of hotel revenue comes from leisure travel in a normal year. The other 50% comes from conventions, many of which were postponed or cancelled, and take time to plan.

“We really need to know at least three months out that we can open so we can have our exhibitors ready,” said Dave Sloan, General Manager of the Chicago Auto Show.

“For a true trade show, it might be 5, 6 months or longer. And that’s why you see some of these shows cancelling that are far out. They just can’t roll the dice.”

But Sloan said after he secures permission from the state and the city, he’s eyeing a first ever summer start for the auto show this year.

“We can show the way. And that will open McCormick Place back up and some of these bigger trade shows that really have a huge economic impact on the city of Chicago,” he said.

Sloan said a covid-era Chicago Auto Show would have timed ticketed entry available only online, short presentations and faster movement between exhibits, and since it’s expected this summer, an outdoor component to cycle people through as safely as possible and make the show even more accessible during the pandemic.

“This is a 2.7 million square feet facility. And it needs to be filled,” Sloan said, referencing McCormick Place. “Because when it’s filled, you know that the restaurants are humming, and the hotel rooms are going, and there’s people coming in from all over the country, all over the world bringing their dollars to Chicago.”

The hotel association said it doesn’t expect pre-pandemic revenue until 2024, but with a possible boost in business this year, Ruiz is just hoping for her old job back.

“We deserve to go back. We deserve to be part of the recovery too,” Ruiz said. “it would mean everything. My monetary security, my health, my life. It means everything.”

It’s important to note, there’s no guarantee workers like Ruiz will get their old jobs back when business picks up again. She is able to reapply, but as if she were a new employee.

Currently, there is a proposal before Chicago City Council called the ‘Hotel Worker Right to Return to Work’ Ordinance. You can learn more about the proposal here.

Continue Reading