New Non-public Label, Specialty Athleisure Brand, FLX, Now Offered at Kohl’s | Area

MENOMONEE FALLS, Wis.–(Enterprise WIRE)–Mar 11, 2021–

Kohl’s (NYSE: KSS) right now announced the availability of its first personal label, specialty athleisure model, FLX, in additional than 300 Kohl’s outlets and on the web at Kohls.com. FLX is a fashionable, sustainably-concentrated brand for equally women of all ages and adult males showcasing size-inclusive, stylish active and relaxed separates made with substantial-top quality general performance fabrics and useful aspects. FLX balances smart, appropriate fashion with functional functionality, convenience and sustainability, building it the great preference for whichever the day retains.

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Kohl’s new non-public label athleisure model FLX, featuring womens and mens attire, now offered in choose merchants and on Kohls.com (Image: Organization Wire)

“As people proceed to gravitate toward lively and informal offerings, we noticed an chance to introduce a personal label athleisure brand name to supply vogue-forward, significant-quality merchandise at a terrific price to our 65 million buyers nationwide,” stated Doug Howe, Kohl’s main merchandising officer. “Our groups have been targeted on constructing a brand driven by design and style, performance and comfort and ease, and sustainability, and we are thrilled to debut FLX, which marries these components seamlessly for our consumers. The addition of FLX demonstrates our continued dedication to increasing our energetic company and evolving our manufacturer portfolio to meet up with the needs of today’s shopper.”

The FLX collection, featuring both core items and a rotation of seasonally suitable goods, is rooted in the adhering to core tenants:

  • Fashion: FLX is created to satisfy the energetic and athleisure requirements of equally ladies and males with an emphasis on the themes of lively and outdoor, vacation and leisure, and urban and commuter. The sizing-inclusive assortment, featuring furthermore sizing and significant and tall, provides clients quality energetic and relaxed apparel – which includes leggings, joggers, tees, and sweatshirts – as perfectly as stylish commuter types such as dresses, button downs, blazers, and jackets.
  • Overall performance and Comfort and ease: All FLX products and solutions are built with substantial-high quality functionality materials and functional specifics, which include Affirmation and Ascent fabrics that supply designed in extend and compression, along with performance wool mix that integrates UPF, wicking and comfort and ease extend.
  • Sustainability: Designed with sustainability at its main, the entire FLX selection was created making use of sustainable solutions and products in every single products which include sustainably sourced resources these as BCI cotton, recycled polyester, recycled nylon, cleaner alternatives like BlueSign Licensed Cloth, and organic and natural cotton.

The start of FLX is the most current step in Kohl’s execution of its new strategic framework to come to be the most trusted retailer of option for the active and casual way of life and the company’s ongoing hard work to increase its Active category from 20 {540ccc4681f92a8237c705b0cdebbb9da373ec200da159e6cc1fd9f393be00be} to at least 30 {540ccc4681f92a8237c705b0cdebbb9da373ec200da159e6cc1fd9f393be00be} of its business. FLX complements Kohl’s current private and countrywide brand name portfolio, which features lively and outdoor manufacturers which includes Nike, Beneath Armour, adidas, Champion, Columbia, and Eddie Bauer, and relaxed models these kinds of as Lands’ Conclude, Levi’s and Sonoma Items for Life.

Cautionary Statement Pertaining to Forward-Searching Data

This press launch includes “forward-wanting statements” in the meaning of the Private Securities Litigation Reform Act of 1995. The Enterprise intends ahead-seeking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to determine ahead-hunting statements. These statements are subject to specific pitfalls and uncertainties, which could lead to the Firm’s precise outcomes to vary materially from individuals anticipated by the forward-wanting statements. These threats and uncertainties incorporate, but are not minimal to, dangers described extra fully in Item 1A in the Company’s Once-a-year Report on Variety 10-K, and in Product 1A of Element II in the Firm’s Quarterly Report on Kind 10-Q for the quarter finished May possibly 2, 2020, which are expressly included herein by reference, and other things as may well periodically be described in the Company’s filings with the SEC. Forward-seeking statements relate to the day to begin with made, and Kohl’s undertakes no obligation to update them.

About Kohl’s

Kohl’s (NYSE: KSS) is a main omnichannel retailer. With extra than 1,100 suppliers in 49 states and the on the web advantage of Kohls.com and the Kohl’s Application, Kohl’s presents amazing national and unique models at extraordinary financial savings for people nationwide. Kohl’s is uniquely positioned to produce from its system and its vision to be the most dependable retailer of decision for the lively and informal way of living. Kohl’s is dedicated to development in its diversity and inclusion pledges, and the company’s environmental, social and company governance (ESG) stewardship. For a listing of store locations or to shop on the internet, check out Kohls.com. For extra data about Kohl’s influence in the neighborhood or how to be part of our profitable crew, visit Company.Kohls.com or abide by @KohlsNews on Twitter.

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Kohl’s – Julia Fennelly,[email protected], 262.703.1710 

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Resource: Kohl’s

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PUB: 03/11/2021 08:00 AM/DISC: 03/11/2021 08:01 AM

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