January 29, 2023


Business leisure

New Personal Label, Specialty Athleisure Model, FLX, Now Obtainable at Kohl’s

MENOMONEE FALLS, Wis.–(Small business WIRE)–Kohl’s (NYSE: KSS) these days declared the availability of its initial personal label, specialty athleisure brand name, FLX, in a lot more than 300 Kohl’s shops and on-line at Kohls.com. FLX is a modern-day, sustainably-concentrated model for both women of all ages and adult males showcasing sizing-inclusive, trendy active and everyday separates designed with high-quality general performance materials and useful details. FLX balances wise, relevant fashion with useful general performance, ease and comfort and sustainability, generating it the great option for whatsoever the day retains.

“As consumers continue to gravitate toward active and everyday offerings, we saw an opportunity to introduce a personal label athleisure brand to present fashion-forward, superior-good quality items at a wonderful worth to our 65 million shoppers nationwide,” explained Doug Howe, Kohl’s chief merchandising officer. “Our teams have been focused on setting up a brand pushed by model, effectiveness and consolation, and sustainability, and we are fired up to debut FLX, which marries these components seamlessly for our buyers. The addition of FLX demonstrates our ongoing determination to increasing our active small business and evolving our model portfolio to meet the requires of today’s customer.”

The FLX selection, showcasing the two main objects and a rotation of seasonally related goods, is rooted in the adhering to main tenants:

  • Design and style: FLX is built to meet the lively and athleisure desires of both of those women of all ages and males with an emphasis on the themes of energetic and out of doors, vacation and leisure, and city and commuter. The measurement-inclusive assortment, that includes furthermore dimension and big and tall, provides customers premium energetic and casual attire – such as leggings, joggers, tees, and sweatshirts – as very well as stylish commuter kinds these kinds of as attire, button downs, blazers, and jackets.
  • Effectiveness and Comfort and ease: All FLX solutions are created with significant-top quality general performance fabrics and functional particulars, including Affirmation and Ascent fabrics that offer built in stretch and compression, alongside with effectiveness wool blend that integrates UPF, wicking and consolation extend.
  • Sustainability: Developed with sustainability at its core, the entire FLX selection was created making use of sustainable approaches and products in every merchandise together with sustainably sourced components these as BCI cotton, recycled polyester, recycled nylon, cleaner methods like BlueSign Licensed Fabric, and organic cotton.

The start of FLX is the hottest phase in Kohl’s execution of its new strategic framework to develop into the most trustworthy retailer of decision for the energetic and everyday way of living and the company’s continued exertion to expand its Energetic class from 20 {540ccc4681f92a8237c705b0cdebbb9da373ec200da159e6cc1fd9f393be00be} to at least 30 per cent of its enterprise. FLX complements Kohl’s current personal and nationwide model portfolio, which includes active and outdoor manufacturers including Nike, Underneath Armour, adidas, Champion, Columbia, and Eddie Bauer, and informal manufacturers this kind of as Lands’ Conclude, Levi’s and Sonoma Merchandise for Lifetime.

Cautionary Statement Concerning Forward-Wanting Data

This push launch is made up of “forward-wanting statements” within the this means of the Private Securities Litigation Reform Act of 1995. The Business intends forward-searching terminology these types of as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or comparable expressions to discover forward-looking statements. Such statements are subject to selected pitfalls and uncertainties, which could bring about the Company’s true final results to differ materially from those expected by the ahead-seeking statements. These threats and uncertainties include, but are not restricted to, hazards explained more fully in Merchandise 1A in the Firm’s Yearly Report on Kind 10-K, and in Merchandise 1A of Part II in the Firm’s Quarterly Report on Form 10-Q for the quarter ended May 2, 2020, which are expressly included herein by reference, and other elements as may possibly periodically be explained in the Firm’s filings with the SEC. Forward-searching statements relate to the day in the beginning designed, and Kohl’s undertakes no obligation to update them.

About Kohl’s

Kohl’s (NYSE: KSS) is a foremost omnichannel retailer. With a lot more than 1,100 retailers in 49 states and the on line convenience of Kohls.com and the Kohl’s App, Kohl’s features remarkable national and distinctive brands at unbelievable savings for households nationwide. Kohl’s is uniquely positioned to produce from its technique and its eyesight to be the most trusted retailer of preference for the lively and everyday way of living. Kohl’s is fully commited to progress in its variety and inclusion pledges, and the firm’s environmental, social and corporate governance (ESG) stewardship. For a record of retail outlet spots or to shop on-line, take a look at Kohls.com. For more information and facts about Kohl’s impact in the group or how to be part of our winning workforce, take a look at Corporate.Kohls.com or observe @KohlsNews on Twitter.