LOS ANGELES–(Organization WIRE)–Playboy Enterprises, Inc. (the “Company” or “Playboy”), one of the premier and most recognizable life style makes in the globe, currently announces the expansion of its world shopper products company into India, in partnership with Jay Jay Legendary Brands, a major trend and way of living Organization in India. With a confirmed monitor report of remarkably thriving model extensions in above 180 markets worldwide, Playboy now appears to be to India as it seeks to increase its intercontinental footprint and unleash the brand’s life-style classification choices in the sector.

“With Playboy’s confirmed monitor file as a top fashion and life-style model in China, Japan, Korea and Taiwan, we are assured that expansion into India to fulfill the young Indian consumers’ demand for streetwear manner is the finest up coming step in the evolution of our worldwide roadmap,” reported Ben Kohn, CEO of Playboy Enterprises. “We are enthusiastic about our partnership with Jay Jay Legendary Brand names, who has demonstrated its ability to make outstanding searching encounters for primary global brands.

The Playboy intercontinental portfolio has been flourishing for about 25 years in quite a few South Asian markets such as China and Japan. In unique, it has strategically qualified the Millennial and Gen-Z audiences throughout groups these kinds of as attire, footwear, home textiles, eyewear and watches.

The Playboy and Jay Jay partnership was brokered by Ashish Saxena of MDR Manufacturer Administration. Both teams are functioning intently to detect other fascinating extension options in crucial life style types such as attractiveness and grooming, food stuff and beverage and sexual wellness.

Dr. Rohit Malhotra, CEO of Jay Jay Iconic Makes reported, “Playboy is an awesome manufacturer, loaded in heritage and special assets this kind of as the Rabbit Head symbol. The Indian sector right now is dominated by buyers below the age of 35, who signify far more than 65{540ccc4681f92a8237c705b0cdebbb9da373ec200da159e6cc1fd9f393be00be} of the country’s complete inhabitants and are driving India’s substantial on the internet searching growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed wants of today’s more youthful millennial individuals. For us, Playboy was the perfect healthy.”

Playboy demonstrates a very clear eyesight to be the primary purveyor of buyer lifestyle product or service offerings throughout the world. The Playboy brand currently retains retail functions (approximately 3000 POS) throughout on the web and offline channels, when looking at a continuously high obtaining desire across young buyers. The first collection of Playboy relaxed fashion, footwear and extras are expected to launch in India in mid- 2021 on find e-commerce platforms, followed by brick and mortar retail enlargement in 2022 throughout top rated towns this sort of as New Delhi, Mumbai and Bangalore, manufacturing a real multichannel experience.

Playboy lately introduced the change of its dad or mum corporation name right after the completion of its proposed company combination with Mountain Crest Acquisition Corp (Nasdaq: MCAC) (“Mountain Crest”) from Playboy Group, Inc. to PLBY Team, Inc. to mirror its expansion into a foremost world satisfaction and leisure system across several makes and organizations.

About Playboy

Playboy is one of the major and most recognizable international way of living platforms in the earth, with a robust client company targeted on four groups comprising The Satisfaction Way of life: Sexual Wellness, Design & Apparel, Gaming & Life style and Beauty & Grooming. Under its mission of Satisfaction for All, the 67-year-outdated Playboy brand drives more than $3 billion in world wide purchaser shell out and sells solutions throughout 180 nations. Playboy is one of the most legendary manufacturers in historical past.

About Mountain Crest Acquisition Corp

Mountain Crest Acquisition Corp is a blank examine organization shaped for the goal of effecting a merger, share exchange, asset acquisition, share acquire, reorganization or very similar small business mix with a single or far more businesses. Mountain Crest’s initiatives to discover a possible goal business enterprise will not be confined to a unique marketplace or geographic location, while the Company intends to emphasis on operating companies in North America. Visit https://www.mcacquisition.com/.

About Jay Jay Legendary Brand names

Jay Jay Iconic Models is a sister issue corporation of Jay Jay Cash and Investments Pvt. Ltd. Established in 2010, the team is headquartered in Bengaluru, India with organization curiosity in the field of Meals and Beverage, Hospitality, Consulting, Organization Liasioning, and Retailing. Group has signed brands in F&B, hospitality and retail with an purpose to start numerous formats in the recent yr.

Vital Info About the Proposed Small business Combination and The place to Discover It

In link with the proposed small business mix, Mountain Crest intends to file suitable supplies with the Securities and Trade Commission (the “SEC”), which involves the preliminary proxy statement submitted on December 18, 2020 with the SEC, and a definitive proxy statement on Agenda 14A, when obtainable. Mountain Crest’s stockholders and other fascinated folks are recommended to read through the preliminary proxy assertion and the amendments thereto and, when accessible, the definitive proxy statement and paperwork included by reference therein filed in relationship with the proposed enterprise mix, as these resources will include significant info about Playboy, Mountain Crest, and the proposed business combination. Immediately after filing its definitive proxy assertion relating to the proposed business enterprise combination with the SEC, Mountain Crest will mail the definitive proxy assertion and a proxy card to each and every stockholder entitled to vote at the distinctive meeting on the business enterprise combination and the other proposals. STOCKHOLDERS OF MOUNTAIN CREST ARE URGED TO Browse THESE Materials (Such as ANY AMENDMENTS THERETO) AND ANY OTHER Pertinent Documents IN Relationship WITH THE Company Mix THAT MOUNTAIN CREST Files WITH THE SEC Mainly because THEY Include Crucial Information ABOUT MOUNTAIN CREST, PLAYBOY, AND THE Business enterprise Mix. Stockholders will also be ready to obtain copies of the preliminary proxy assertion, the definitive proxy assertion, and other appropriate supplies submitted with the SEC that will be incorporated by reference therein, with no cost, after offered, at the SEC’s site at www.sec.gov, or by browsing the investor relations part of https://www.mcacquisition.com/.

Participants in the Solicitation

Mountain Crest and its administrators and government officers could be deemed members in the solicitation of proxies from Mountain Crest’s stockholders with respect to the business mixture. A listing of the names of individuals directors and govt officers and a description of their pursuits in Mountain Crest , and supplemental facts about the pursuits of these types of participants are included in the preliminary proxy statement for the proposed business blend readily available at www.sec.gov. Information about Mountain Crest’s directors and govt officers and their ownership of Mountain Crest typical stock is established forth in Mountain Crest’s prospectus, dated June 4, 2020 and in the preliminary proxy assertion, as modified or supplemented by any Form 3 or Type 4 filed with the SEC considering the fact that the date of this kind of filings. Other details pertaining to the pursuits of the individuals in the proxy solicitation is incorporated in the preliminary proxy assertion pertaining to the proposed organization blend. These files can be acquired cost-free of cost from the resources indicated over.

Playboy and its directors and government officers may well also be deemed to be members in the solicitation of proxies from the stockholders of Mountain Crest in relationship with the proposed small business combination. A checklist of the names of these administrators and govt officers and information and facts pertaining to their passions in the proposed small business mixture is included in the preliminary proxy statement for the proposed enterprise mixture.

Forward-On the lookout Statements

This press launch consists of “forward-hunting statements” within the meaning of the “safe harbor” provisions of the United States Non-public Securities Litigation Reform Act of 1995. Mountain Crest’s and Playboy’s genuine outcomes might differ from their expectations, estimates, and projections and, consequently, you really should not count on these ahead-seeking statements as predictions of foreseeable future activities. Text these as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and equivalent expressions (or the detrimental variations of this sort of terms or expressions) are intended to discover such ahead-hunting statements. These forward-searching statements include, without the need of limitation, Mountain Crest’s and Playboy’s anticipations with respect to future functionality and predicted fiscal impacts of the proposed organization mix, the fulfillment of the closing ailments to the proposed organization mix, and the timing of the Mountain Crest shareholders conference and completion of the proposed business enterprise combination.

These forward-looking statements entail substantial threats and uncertainties that could trigger the precise success to differ materially from all those discussed in the forward-wanting statements. Most of these components are exterior Mountain Crest’s and Playboy’s handle and are complicated to predict. Things that may perhaps lead to these types of distinctions include, but are not restricted to: (1) the event of any event, adjust, or other situation that could give rise to the termination of the definitive merger agreement (the “Agreement”) (2) the result of any authorized proceedings that could be instituted towards Mountain Crest and Playboy subsequent the announcement of the Agreement and the transactions contemplated therein (3) the incapability to complete the proposed business enterprise mix, which include owing to failure to acquire acceptance of the stockholders of Mountain Crest, sure regulatory approvals, or satisfy other problems to closing in the Settlement (4) the incidence of any event, alter, or other circumstance that could give increase to the termination of the Arrangement or could normally result in the transaction to fall short to shut (5) the influence of COVID-19 pandemic on Playboy’s business enterprise and/or the capacity of the get-togethers to full the proposed business enterprise blend (6) the inability to get or preserve the listing of Mountain Crest’s shares of prevalent inventory on Nasdaq adhering to the proposed business combination (7) the chance that the proposed organization mix disrupts current options and operations as a outcome of the announcement and consummation of the proposed organization blend (8) the capability to identify the expected added benefits of the proposed business blend, which might be influenced by, among other items, levels of competition, the capacity of Playboy to mature and deal with expansion profitably, and keep its crucial personnel (9) charges relevant to the proposed enterprise blend (10) variations in relevant legal guidelines or regulations (11) the chance that Mountain Crest or Playboy may possibly be adversely impacted by other economic, enterprise, and/or aggressive things (12) hazards relating to the uncertainty of the projected fiscal data with respect to Playboy (13) risks linked to the organic and natural and inorganic growth of Playboy’s small business and the timing of envisioned business milestones (14) the volume of redemption requests made by Mountain Crest’s stockholders and (15) other pitfalls and uncertainties indicated from time to time in the remaining prospectus of Mountain Crest for its original public presenting and the proxy statement relating to the proposed business combination, including people underneath “Risk Factors” therein, and in Mountain Crest’s other filings with the SEC. Mountain Crest cautions that the foregoing listing of factors is not unique. Mountain Crest and Playboy caution readers not to location undue reliance on any ahead-on the lookout statements, which converse only as of the date created. Mountain Crest and Playboy do not undertake or settle for any obligation or undertaking to release publicly any updates or revisions to any forward-wanting statements to reflect any improve in their expectations or any adjust in situations, problems, or circumstances on which any these assertion is based mostly.

No Give or Solicitation

This press launch shall not constitute a solicitation of a proxy, consent, or authorization with respect to any securities or in regard of the proposed enterprise blend. This push release shall also not constitute an present to offer or the solicitation of an offer you to get any securities, nor shall there be any sale of securities in any states or jurisdictions in which these types of offer, solicitation, or sale would be unlawful prior to registration or qualification below the securities legislation of any these types of jurisdiction. No offering of securities shall be built besides by indicates of a prospectus assembly the necessities of Portion 10 of the Securities Act of 1933, as amended, or an exemption therefrom.