December 9, 2022


Business leisure

PLBY Group Closes Formerly Announced Acquisition of Enthusiasts

LOS ANGELES, March 02, 2021 (World NEWSWIRE) — PLBY Group, Inc. (Nasdaq: PLBY) (the “Company”), a leading pleasure and leisure way of life organization and operator of Playboy, one of the most recognizable and iconic brand names in the planet, currently introduced the completion of its formerly introduced offer to obtain TLA Acquisition Corp., the father or mother enterprise of the Lovers family members of suppliers (“Lovers”), a major omni-channel on line and brick-and-mortar sexual wellness chain, with 41 outlets in five states.

The acquisition of 100{540ccc4681f92a8237c705b0cdebbb9da373ec200da159e6cc1fd9f393be00be} of the equity of Enthusiasts was finished for a order value of $25M of dollars. Fans is expected to deliver $45M in profits about the subsequent twelve months, and close to $5M of Adjusted EBITDA. The offer is promptly accretive to shareholders on a for each share foundation. Barbara Prepare dinner, CEO of Lovers, will be part of PLBY Team as Government Vice President, Sexual Wellness working throughout PLBY Group’s Sexual Wellness models and item traces, and keep on being at the helm of Lovers as its Main Executive Officer.

“We are thrilled to formally welcome the Fans crew to PLBY Group. This transaction accelerates our company’s Sexual Wellness advancement approach with a new owned distribution platform, remarkable merchandising management, and strong merchandise innovation capabilities,” said Ben Kohn, CEO of PLBY Team. “Lovers intimacy choices align with the swiftest rising classification on our Yandy platform, and Lovers brick-and-mortar and electronic retail footprint signifies immediate expanded distribution for Playboy-branded Sexual Wellness offerings. Although we are not factoring in synergy chances now, we be expecting to push considerable operational efficiencies in a put up-Covid planet. We also strategy to shift rapidly in a write-up-Covid environment to aggressively grow Lovers domestically, digitally, and internationally leveraging the Playboy brand’s international consciousness and functions.”

Mr. Kohn continued, “Most importantly, I couldn’t be much more enthusiastic to welcome the CEO of Enthusiasts, Barbara Cook, and the full Fans team to PLBY Group. Barbara brings with her more than two decades of retail and merchandising leadership encounter from retail giants like Gap, Inc. and Starbucks, and we are eager to use her skills throughout our full organization.”

“Today is a momentous working day for Lovers and the Sexual Wellness business. I’m immensely very pleased of the the latest expansion attained by our Fans workforce, and thrilled to embark on this following chapter as portion of PLBY Team, an firm focused to aiding consumers around the environment combine enjoyment into their life,” reported Barbara Cook dinner, CEO of Fans and newly appointed PLBY Group EVP of Sexual Wellness. “I’m thrilled to be a part of Ben and the whole the PLBY Group organization to construct solutions, companies, and retail experiences to direct in the promptly rising class of Sexual Wellness. I just cannot hold out to get began.”&#13

On February 11, 2021, the Company began trading on Nasdaq World wide Marketplace following finishing its enterprise mixture with Mountain Crest Acquisition Corp. (“MCAC”), a particular purpose acquisition business. On completing the merger, Mountain Crest Acquisition Corp transformed its title to PLBY Group, Inc. and the Company shut the transaction with far more than $100 million in unrestricted funds and a newly versatile cap framework. Playboy’s return to the public marketplaces as PLBY Team offers a remodeled, streamlined, and higher-expansion small business, which include its legendary manufacturer contracted licensing company, owned-and-operated sexual wellness solutions accessible for sale on its owned electronic commerce platforms in big retail shops in the US, and a growing wide range of clothing and branded lifestyle and electronic gaming solutions, which includes a single of the major men’s attire corporations in China.

About PLBY Group, Inc.

PLBY Team, Inc. (“PLBY Group”) connects shoppers all over the entire world with items, products and services, and activities to support them glimpse very good, come to feel superior, and have enjoyable. PLBY Team serves buyers in 4 key types: Sexual Wellness, Fashion & Clothing, Gaming & Way of living, and Splendor & Grooming. PLBY Group’s flagship customer brand, Playboy, is a single of the most recognizable, iconic brands in the globe, driving more than $3 billion in worldwide client devote yearly throughout 180 international locations. Find out extra at

Ahead-Searching Statements

This press launch consists of “forward-seeking statements” within the indicating of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. The Company’s actual final results may vary from their expectations, estimates, and projections and, therefore, you ought to not rely on these forward-hunting statements as predictions of long run events. Text these types of as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and equivalent expressions (or the damaging versions of this kind of terms or expressions) are meant to detect this sort of ahead-seeking statements. These forward-hunting statements involve, without limitation, the Company’s expectations with regard to potential performance, advancement options and anticipated fiscal impacts of the company combination and the Enthusiasts acquisition.&#13

These ahead-on the lookout statements contain sizeable risks and uncertainties that could induce the real final results to vary materially from individuals discussed in the forward-on the lookout statements. Components that might induce these types of dissimilarities involve, but are not limited to: (1) the affect of COVID-19 pandemic on the Company’s enterprise (2) the incapability to manage the listing of the Company’s shares of widespread stock on Nasdaq pursuing the business enterprise blend (3) the possibility that the company mixture or its prepared transactions disrupt the Company’s latest programs and operations, including the threat that the Enterprise does not full any this sort of planned transactions or accomplish the anticipated advantage from them (4) the capability to recognize the anticipated positive aspects of the company mix, which might be affected by, among the other things, competitors, the ability of the Company to improve and take care of progress profitably, and retain its important personnel (5) expenditures linked to the enterprise mix (6) improvements in relevant rules or rules (7) the likelihood that the Corporation might be adversely influenced by other financial, enterprise, and/or aggressive things (8) hazards relating to the uncertainty of the projected economic information and facts of the Firm (9) threats related to the organic and natural and inorganic advancement of the Company’s organization and the timing of predicted company milestones and (10) other pitfalls and uncertainties indicated from time to time in the definitive proxy statement relating to the organization combination, like those people below “Risk Factors” therein, and in the Company’s other filings with the SEC. The Corporation cautions that the foregoing checklist of factors is not exceptional, and visitors need to not to location undue reliance upon any forward-wanting statements, which speak only as of the day manufactured. The Firm does not undertake or take any obligation or enterprise to release publicly any updates or revisions to any ahead-seeking statements to mirror any modify in their expectations or any improve in functions, disorders, or situation on which any such statement is centered.

Non-GAAP Economical Measures

This press release consists of certain fiscal data, details and forecasts, these kinds of as Adjusted EBITDA, that have not been organized in accordance with frequently acknowledged accounting principles (“GAAP”). PLBY Group thinks that the use of these non-GAAP financial steps delivers an supplemental instrument for buyers to use in analyzing historical or projected working outcomes and developments and in evaluating PLBY Group’s economic actions with other related firms, several of which existing related non-GAAP financial measures to traders. Administration does not contemplate these non-GAAP measures in isolation or as an substitute to economic actions decided in accordance with GAAP. The principal limitation of these non-GAAP financial steps is that they exclude considerable costs and revenue that are needed by GAAP to be recorded in PLBY Group’s fiscal statements. In addition, they are issue to inherent constraints as they mirror the physical exercise of judgments by administration about which cost and income merchandise are excluded or included in identifying these non-GAAP monetary measures. For a description of the non-GAAP money steps referred to herein and reconciliations to the most comparable GAAP financial measure for beforehand noted periods, please see PLBY Group’s definitive proxy assertion on Agenda 14A submitted with the Securities and Exchange Fee (the “SEC”) on January 21, 2021 (as supplemented on February 2, 2021) and other reports and documents that it files with or furnishes to the SEC. The Business has not furnished a reconciliation of any such ahead-hunting non-GAAP fiscal measures due to the fact not all of the facts vital for a quantitative reconciliation of the ahead-wanting non-GAAP economic actions to the most specifically equivalent GAAP financial actions is obtainable with out unreasonable initiatives at this time. These types of information and facts could have a major impact on the predicted similar GAAP money actions for the similar period.

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