June 7, 2023


Business leisure

Polk County’s focus on sports activities staves off major tourism decrease

Guests enjoy the music as they wait to enter Legoland Florida in Winter Haven in June. Legoland is one of the major tourism attractions in Florida, part of an industry that has taken a major hit because of COVID-19.

Inspite of steep statewide drops, tourism leaders in Polk County remain optimistic about the upcoming of the county’s greatest business enterprise. 

“We are down — the complete state is down — but in comparison to our neighboring counties and the point out over-all, we are faring extremely, incredibly effectively due to the fact of points like our sports and special situations,” mentioned Justin Laferriere, senior customer solutions supervisor for Pay a visit to Central Florida. “Whilst we are down, it is not as poor as it might look, and we are beginning to see incremental progress and development in the tourism industry.” 

Area Polk County tourism leaders credit score the county’s resilience to its aim on sporting events, which they explained have permitted for more social distancing and other COVID-safe and sound protocols. 

At the statewide degree, tourism numbers strike a small for the 10 years in 2020. According to preliminary figures from the tourism-internet marketing agency Check out Florida, the tourism marketplace has noticed a 34{540ccc4681f92a8237c705b0cdebbb9da373ec200da159e6cc1fd9f393be00be} fall in people in 2020 in comparison with 2019.