Rainbows Hospice: delivering a world-class website

We get to function with some wonderful corporations, but we’re also very pleased to function with a wide variety of charities across a selection of vital leads to. 

So, when Rainbows Hospice for Kids and Young Men and women approached us to generate a long run-proof site to meet up with the needs of a electronic-initially encounter for team, services customers and supporters, we bought to work…

About the customer

Masking the East Midlands space, Rainbows Hospice treatment for hundreds of families each calendar year who have a youngster or younger person with a serious or terminal health issues. 

They provide a variety of expert services which include bereavement support, stop of everyday living treatment, symptom management, limited breaks and respite care with assistance from a crew of health professionals with knowledge in children’s palliative and end of everyday living care. 

Their mission is to assist each individual youngster and youthful individual in achieving their complete possible and building memories for their people to treasure. 

The troubles they confronted

The Rainbows internet site turned a vital device for family members who have to have its aid and also for marketing takes advantage of to increase very important funds and build public consciousness, as Rainbows depends on elevating the huge greater part of their profits from voluntary donations.

Their present-day web page slowly became unfit for function, dealing with complex difficulties which led to issues when donating on the internet and the present CMS was unsuitable for the Rainbows crew to use as it lacked flexibility.

This is in which we jumped in. Rainbows challenged us to build a globe-course, person-helpful site to satisfy the wants of their employees, support buyers and supporters.

Kate Vines, Project Supply Manager at Hallam mentioned: “Rainbows arrived to us with a number of difficulties close to the consumer encounter on the donations page alongside with some concerns they had been having processing the donations.

“The workforce at Hallam labored carefully with Rainbows to guarantee all demands have been achieved and to deliver a answer that not only looked great but also resolved their former worries all-around donating.

“The function is at this time in its second phase, the place we are earning even further enhancements to the site to include in additional functions and functionality.”

What did we do?

Our goal was to make a vibrant, participating and, of training course, completely-useful internet site on WordPress CMS. 

The to start with move we took was to operate discovery workshops with the Rainbows group to uncover their discomfort points and establish the needs of every single of the core viewers and person groups. We then produced wireframes and Search engine optimisation analysis to make confident the brand, consumers and research engines were all taken into consideration.

Jake 3rd, Running Director at Hallam reported: “I love it when we deliver a fantastic products for a significant bring about – our project with Rainbows is a great case in point of this. We obtained personalized integration with their CRM to raise operational performance. We also managed to enhance their cellular speed to 100 and their bounce rate declined by 16%. Well carried out to the total workforce who expertly managed this venture.”

Ta-da! The benefits are in… 

We delight ourselves on taking a unified solution to deliver outstanding final results to our consumers.We noticed an enhancement in all areas throughout the board which include user engagement, lowering bounce prices and improving upon viewing time.

Nishil Saujani, Head of Advertising and marketing and Communications at Rainbows Hospice, mentioned: “Working with Hallam has been a satisfaction. When we commenced scheduling for this task around a yr back, having been by the approach ahead of, I braced myself for a challenging twelve months in advance. Nonetheless, Beth, Kate, Tom, Dave and the workforce served guarantee all the things ran efficiently and the system was virtually soreness-cost-free.”

Check out the scenario study

Do you want Hallam on your facet?

If you have a related challenge in head, just inform us what you want to realize – we’ll allow you know what encounter we have in your sector and how we can enable you. 

Get in touch to arrange an casual chat and find out how our professionals can assistance your small business to thrive online. 

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