The legendary Harley-Davidson (NYSE:HOG) brand name is in trouble. The business has seen revenue tumble for a fifty percent-ten years, and earnings have evaporated. Procedures to get into electrical bikes have mainly unsuccessful, and the core company will not present any signals of a turnaround.
Irrespective of all of these difficulties, Harley-Davidson stock is up 82% around the previous 12 months, and investors look optimistic about a turnaround. But you will find superior motive to assume that will not likely happen for this leisure inventory.
Harley-Davidson’s motorbike market is shrinking
Just one thing is clear: Harley-Davidson’s current