Vice TV General Manager on Why the Network Is so Into the ’90s Right Now and Plans for a ‘Dark Side’ FAST Channel

ByLaquita Margaret

Jun 21, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


June is ’90s thirty day period on Vice Television. But based mostly on its recent programming choices, it could be argued that the cable community is currently in a perpetual point out of ’90s thirty day period.

With the debut of “Dark Side of the 90’s” Season 2 on Tuesday and the July 12 premiere of Nacelle Company’s docuseries “Icons Unearthed: Star Wars,” Morgan Hertzan, Vice Television set executive vice president and basic supervisor, tells Wide variety that his team’s goal with this content material is to get to the Gen X audience by way of its seemingly infinite appreciate for the era.

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“Obviously, a ton of media has focused on millennials, a good deal of media is targeted on the ‘Greatest Generation,’” Hertzan mentioned. “We’re youthful for a cable network, we’re pretty youthful median age, as cable goes. And we really have that Gen X audience and they appreciate when we do stuff like this. So we resolved, let us lean into that. Let us do more ’90s material, much more nostalgia information for Gen X.”

Vice Tv is also producing what Hertzan describes as “a selection exhibit or a sport clearly show, it is kind of a little bit of both,” that is “centered close to nostalgia” and features a “really higher-profile person” as its host.

In the meantime, “Dark Aspect of the 90’s” Season 2 will give Gen X-ers looks again at the rise of tabloid Television set, “Cops,” the scenario of Mary Jo and Joey Buttafuoco and Amy Fisher, “The Genuine Environment,” and MMA and UFC.

But in catering to the Gen X viewers that is aware these topics all also perfectly, Vice Television is also ready to tap into elements of tradition that are “truly iconic” for individuals who weren’t even born until eventually immediately after the 10 years ended.

“The ’90s was a single of the last moments prior to genuine media disintermediation,” Hertzan stated. “It was just before YouTube, just before Netflix, right before hundreds of cable networks, and Snap and TikTok. So issues became truly, actually legendary in the ’90s. And in common, at its ideal, Television set connects generations. If you glimpse at large mega Tv franchises, it is some thing you and your good friends and your dad and mom and your cousins can all converse about. And I imagine that the purpose why the ’90s really resonate even now.”

Vice Television is heading to be diving into that phenomenon further with “Icons Unearthed: Star Wars,” which Hertzan suggests is all about using “big iconic franchises” and “really telling the guiding-the-scenes stories that the tremendous followers appreciate.”

Hertzan hasn’t provided the greenlight to future seasons of “Icons Unearthed,” but “for sure” has specified confirmation Vice Television has every intention of producing additional of the show.

“Absolutely,” Hertzan stated. “We’re in the business enterprise of ongoing sequence and producing substantial quantity of issues and making franchises. So we locate content and it results in being a enormous franchise for us — just like ‘Dark Facet.’”

When it arrives to Vice’s “Dark Side” franchise, the ’90s installment is alive and properly. Admirers are at this time awaiting news on much more seasons of the two “Dark Facet of the Ring,” the O.G. collection, and spinoff “Dark Facet of Football.”

For “Dark Side of the Ring,” Hertzan gave this update: “We are extremely psyched and supportive of the ‘Dark Facet of the Ring’ collection, as nicely as the ‘Dark Side’ franchise. And we are operating as tricky as we can to get as considerably ‘Dark Side’ articles out to our viewers as rapid as we can. And we are eagerly energized to announce new seasons.”

For “Football,” Vice Television is “evaluating” no matter whether or not to make a second season of that exhibit, or go the route of making a “Dark Side” targeted on a distinct activity. But Hertzan suggests “we’re surely accomplishing another ‘Dark Side of Sports’ franchise spinoff.” Choices involve “Dark Facet of Basketball,” “Dark Side of Soccer” and “Dark Aspect of Tennis.”

“The ultimate intention of all of this” is for Vice Tv set to launch a “Dark Side” Rapidly channel inside the subsequent 12 months. “We’re pretty close to owning sufficient programming for that. We see that the viewers loves this content and finds it where ever it is. So our hope is to before long be able to get to that significant range, which we’re pretty close to, to be equipped to launch the ‘Dark Side’ Rapidly channel.”

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