SHANGHAI, March 9, 2021 /PRNewswire/ — Yum China Holdings, Inc. (the “Company” or “Yum China”, NYSE: YUMC and HKEX: 9987) and the Lavazza Team (“Lavazza”) welcomed Luca Ferrari, Ambassador of Italy to the People’s Republic of China, to the Lavazza Flagship Shop in Shanghai on March 8. Throughout the stop by, Ambassador Ferrari tasted Lavazza’s quality coffee and common and innovative menu choices, though using time to recognize the store’s distinctive and iconic Italian design setting.
Yum China and the Lavazza Team, the entire world-renowned relatives-owned Italian coffee firm, shaped a joint enterprise in 2020 to discover and produce the Lavazza espresso shop concept in China. A new Lavazza Flagship Store in Shanghai, the 1st in Asia, opened its doors to shoppers in early 2020. Inspired by overwhelmingly optimistic customer opinions, four supplemental Lavazza stores have considering the fact that opened in Shanghai.
“We had been delighted to welcome Ambassador Ferrari to the Lavazza Flagship Shop in Shanghai. Partnering with Lavazza Group, we are psyched to have launched this iconic Italian brand to China. Lavazza gives shoppers an genuine Italian espresso working experience and a taste of Italian society,” explained Joey Wat, CEO of Yum China. “With the appropriate mix of custom, innovation and localization, we are very well positioned to quickly react to evolving buyer requirements and capture the considerable espresso option in China.”
“Lavazza has been constantly able to innovate in the course of its many years-extended activity. Innovation, style and delicate style are at the extremely main of Lavazza’s mission. With the opening of this new flagship retail store in Shanghai, the joint enterprise of Lavazza and Yum China proves once more to be a productive tale in the professional relations involving Italian and Chinese providers. With its exceptional blend of innovation, vanguard and style, Shanghai is a important doorway for Italian high-excellent products. For this reason, I am joyful to see a new spot listed here in this marvelous town to delight in an genuine flavor of Italy,” said Luca Ferrari, Ambassador of Italy to the People’s Republic of China.
With a history of more than 125 a long time, Lavazza has designed on its Italian heritage and determination to quality and innovation, establishing alone as an market pioneer that is beloved by coffee drinkers around the earth. In the latest yrs, the Lavazza Team has stepped up the course of action of worldwide enhancement aimed at tapping into new marketplaces and assembly increasing shopper demand for premium espresso.
In 2021, Yum China and the Lavazza Group system to accelerate further Lavazza store openings in China and test diverse keep formats, ranging from mini to flagship retailers. Yum China’s scale and in-depth neighborhood current market understanding, merged with Lavazza’s coffee credentials and good quality-giving, produces a powerful platform for the Lavazza espresso store idea to be successful in China.
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About Lavazza Group
Lavazza, established in Turin in 1895, has been owned by the Lavazza loved ones for four generations. As just one of the world’s most significant coffee roasters, the Group now operates in a lot more than 140 nations around the world by means of its subsidiaries and distributors, with 70%of turnover created on global markets. Lavazza employs a total of above 4,000 people and in 2019 produced sales of € 2.2 billion.
Providers that type section of the Lavazza Team include things like France’s Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark’s Merrild (2015), North America’s Kicking Horse Espresso (2017), Italy’s Nims (2017), and the business enterprise of Australia’s Blue Pod Coffee Co (2018). At the conclusion of 2018, adhering to an acquisition, the Lavazza Skilled Business enterprise Unit was made, which consists of the Workplace Espresso Service (OCS) and Vending systems Flavia and Klix.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brand names in mainland China. It has exclusive rights in mainland China to KFC, China’s leading brief-provider restaurant manufacturer, Pizza Hut, the leading informal eating cafe brand in China, and Taco Bell, a California-based restaurant chain serving impressive Mexican-motivated food. Yum China also owns the Minor Sheep, Huang Ji Huang, East Dawning and COFFii & Pleasure ideas outright. In addition, Yum China has partnered with Lavazza to check out and produce the Lavazza espresso shop principle in China. The Company had 10,506 places to eat in about 1,500 metropolitan areas at the finish of December 2020. Yum China ranked # 361 on the Fortune 500 checklist for 2020. Yum China has been named the Field Chief for the Cafe & Leisure Amenities Business in the 2020 Dow Jones Sustainability Indices. In 2021, Yum China was named to the Bloomberg Gender-Equality Index and was certified as a Major Employer 2021 in China by the Top rated Companies Institute, each for the 3rd consecutive yr. For much more information, be sure to visit http://ir.yumchina.com.
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